Burlington Destination Stewardship Plan

Develop a consistent brand identity that showcases Burlington’s unique appeal across all marketing channels.

Expand outreach through targeted digital marketing, influencer collaborations, and social media.

Strengthen Burlington’s position as a host city for sports, business, and group tourism.

Build collaborations with regional tourism organizations, major attractions, and transportation providers to enhance visitor experiences.

Shift from traditional visitor services to a digital-first, technology-driven approach that improves trip planning and on-the-ground experiences.

Diversify tourism by developing key neighbourhoods beyond the waterfront as visitor-friendly hubs.

Expand the city’s festival footprint to new locations, support off-season events, and incubate new niche festivals.

Strengthen heritage tourism, performing arts clusters, and public art experiences to enhance cultural vibrancy.

Develop interactive and educational experiences that cater to families and multi-generational visitors.

Elevate farm-to-table dining and rural tourism experiences.

Expand year-round outdoor activities such as water sports, cycling, and winter recreation.

Improve venues, multi-use spaces, and public amenities to support tourism growth.

Ensure tourism experiences are accessible to all visitors, regardless of ability.

Enhance transportation options to improve access between key attractions, transit hubs, and neighbouring destinations.

Implement digital wayfinding, visitor management tools, and public Wi-Fi in key tourism areas.

Align with Burlington’s climate goals by promoting sustainable tourism practices and green initiatives.

Establish a collaborative leadership model through the new Tourism Burlington Partnership to guide future decision-making.