Privacy Policy
Last Updated: June 5, 2026
Discover Burlington (legally known as Burlington Economic Development and Tourism) is committed to protecting your privacy and handling your personal information with transparency and care.
This Privacy Policy explains how we collect, use, and protect personal information through our website and related digital services.
By using our website or providing your information, you consent to the collection, use, and disclosure of your information as described in this policy.
Information We Collect
We may collect personal information when you interact with us online, over the phone, or in person, including:
- Contact Information such as name, email address, phone number, and organization (for inquiries or requests)
- Newsletter Sign-Ups including your email address and preferences
- Digital Pass Participation such as email address and activity data (e.g., check-ins at participating locations)
- Inquiries related to general requests, investment, tourism partnerships, or economic development opportunities
- Job Applications submitted through our website
- Account Information for access to digital platforms such as our Media Hub (hosted by third-party providers)
- Technical Data such as IP address, browser type, and website usage behaviour collected through cookies and analytics tools
We only collect information that is necessary to provide services, respond to inquiries, or improve user experience.
How We Use Your Information
We use personal information to:
- Respond to inquiries and provide requested services
- Deliver newsletters and marketing communications (with consent)
- Administer digital experiences such as visitor passes
- Support tourism and economic development initiatives
- Improve our website, services, and user experience
- Analyze trends and performance through aggregated data
Digital Passes & Visitor Data
When you participate in a Discover Burlington digital pass, we collect information such as sign-ups and location check-ins.
We may share aggregated and anonymized data (such as total sign-ups or check-in activity) with participating businesses and partners to help improve visitor experiences and measure program performance.
We do not share personally identifiable information (such as your name or email address) with partners through these programs.
Sharing of Information
We do not sell or rent personal information to third parties.
We may share information in limited circumstances:
- With trusted service providers (e.g., email platforms, CRM systems, analytics tools) who support our operations
- With partners only where consent has been explicitly provided (e.g., business or investment inquiries)
- In aggregated, non-identifiable formats for reporting and insights
Third-Party Services
Our website and services may use third-party platforms. These platforms operate under their own privacy policies, and we encourage you to review them where applicable.
Cookies & Tracking
We use cookies and similar technologies to:
- Understand how visitors use our website
- Improve performance and user experience
You may be presented with a cookie consent banner when visiting our site. You can manage your preferences through your browser settings.
Data Storage & Security
Personal information may be stored on secure servers operated by our service providers, which may be located in Canada, the United States, or other jurisdictions.
We take reasonable steps to protect personal information from unauthorized access, use, or disclosure.
Your Privacy Rights
You have the right to:
- Request access to the personal information we hold about you
- Request corrections to your personal information
- Request deletion of your personal information, subject to legal or operational requirements
- Withdraw consent to the use of your information, where applicable
To make a request, please contact us at: info@discoverburlington.ca
We will respond to all requests within a reasonable timeframe in accordance with applicable privacy laws.
Children’s Privacy
Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children.
Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised effective date.
Contact Us
If you have questions about this Privacy Policy or how your information is handled, please contact:
Discover Burlington
(Burlington Economic Development and Tourism)
info@discoverburlington.ca